The Fayette Tribune, Oak Hill, W.Va.

March 18, 2013

Feed the need food drive now under way at Curves

— Curves International announces its 15th annual food drive, Feed the Need, and challenges Curves club members in the U.S. and Canada to meet a goal of 100,000 donations by March 23. Each club is asking its members to donate bags of non-perishable food or cash to support their local community food bank. In addition, Curves clubs will waive the joining fee for new members who bring in a bag of non-perishable food or donate $30 to their local food bank during the period.

When combined donations from all Curves clubs reach the goal of 100,000 donations, Curves International will donate 10 percent of March 2013 profits to Blessings in a Backpack, a non-profit organization that ensures that impoverished elementary school children are fed on the weekends throughout the school year.

“This year’s theme, Feed the Need, really represents both what we want to accomplish with this year’s food drive and what we do as a business,” said Curves Vice President of Marketing Mike Raymond. “We want to help feed families and school children who would otherwise go hungry on the weekends and we also want to feed the need of women seeking a health and fitness program that fits their busy lifestyle.”

Since its inception, the total contributions to local food banks from the annual Curves Food Drive exceed 75,000,000 pounds of food, according to Raymond. “Each year, we encourage our clubs and members to donate even more than the year before. Our annual food drive is a great way for members and their communities to fill a real need by restocking the shelves in local food pantries across the U.S. and Canada during a time when they are usually low.”

For more information about Curves and the 2013 Curves Food Drive, please visit the Oak Hill Curves at 402 Virginia Street, call 304-469-3366, or e-mail