The Fayette Tribune, Oak Hill, W.Va.

October 10, 2012

Jim Lively Insurance schedules Friday celebration

By Steve Keenan
The Fayette Tribune

OAK HILL — Jim Lively Insurance will have an open house Friday to observe the company’s 50th anniversary.

The event will be staged from 1 to 4 p.m. at the corporate office in Oak Hill. Refreshments will be served, and there will be drawings for seven prizes.

Under the leadership of founder Jim Lively Sr. (now semi-retired), the company began as Garvin-Lively Insurance in Oak Hill in January 1961, handling insurance mostly for home, auto and small business. It later became Jim Lively Associates before settling on the current business name.

“Over the years, we have expanded to seven locations strategically placed to cover all of West Virginia,” said President/CEO Jim Lively Jr., who has been with the firm for about three decades. “These locations are the result of over 25 acquisitions.

“In the past 12 months we have made three more acquisitions and are continuing to expand. We still specialize in home and auto and small business insurance but we now handle accounts all over West Virginia covering some of (the state’s) largest businesses.”

Included is a specialty insurance program for religious institutions that is run from the Fairmont/Morgantown office. According to Jim Lively Jr., the company is the largest broker for that program in the state.  

The firm — one of West Virginia’s largest independent insurance agencies — also specializes in insurance for truckers, with several people in Oak Hill and Beckley who handle accounts statewide. And, they offer a special program for wreckers and recovery vehicles which is the largest of its kind in West Virginia.

Another point of pride, according to Jim Lively Jr., is that the customer service department has been an award-winning unit for many years and most recently captured the 2011 National Customer Service Claims Award for Westfield Insurance Company.  

The younger Lively took over for his father in 2001. His brother, Brett, is the company’s external vice president for personal insurance, and another brother, Mike, is the external vice president for commercial insurance.

Their mother, Loretta, still handles the company’s communications.

Jim Lively Insurance serves more than 20,000 clients, representing over 30 insurance companies, and has annual sales of $60 million.

In addition to Oak Hill, offices exist in Beckley, Lewisburg, Summersville, Fairmont, Charleston and Point Pleasant.

“We are a family of professionals devoted to one common goal... providing you, your family and your business with the finest protection available at the best cost in the market. Always,” says Jim Lively Sr.

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